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Nov 10, 2021

When a business has purpose and can make an impact, the potential for success can be higher. Canadian fashion designer Lisa Veregin, with her ecommerce site My Higher Frequency, is launching a line of colorful underwear made by women, for women. These carefully curated colorful designs are digitally printed onto a special certified bamboo to ensure environmental responsibility. Lisa is embracing a philosophy of “confidence through comfort” to inspire empowerment, and shares insights on the importance of understanding a market before launching, working with mentors to learn a business, and aligning a business with a message that matters to the target customer.